
Petr Kratochvil
publicdomainpibtures.net
Black Friday, the day after Thanksgiving, origins are confusing owing to how retailers remade the day.
The first reference to Black Friday comes from a financial crisis in 1869. U.S. gold markets crashed on September 23, 1869, triggered by the actions of financiers Jim Fisk and Jay Gould trying to buy up gold and selling at a high price. It worked and the price of gold had skyrocketed allowing them to sell for a huge profit. When the sell off began, it caused panic in the stock market as investors who had put money into gold suddenly were dealt with losing their investments. Banks and farmers were hard hit losing substantial money. Since it occurred on a Friday it became known as Black Friday.
Its connection to retail came from a different route. News reports circulated that the day after Thanksgiving was a make-or-break day for retailers. Retailers struggling to make profits looked to the day after Thanksgiving to put them into the black meaning they are making money rather than in the red or losing money. So, retailers called the day Black Friday in the expectation of making big money not only for that day but for the entire Christmas season. Retail forecasts for seasonal buying were made from the sales and revealed whether people were spending or holding back. While this is factual, it is not where the modern use of the term comes from. It comes from the 1950’s and the city of Philadelphia.
In Philadelphia the police referred to the day as Black Friday owing to the high volume of shoppers hitting the stores since Saturday was the Army-Navy game. It was total bedlam in the streets with hordes of people and cars in the streets. And this led to criminals to take advantage of the situation by stealing wallets, purses, and shoplift as well and why it was called Black Friday in Philadelphia. To counter the bad image this created, retailers used the name Big Friday to get shoppers to come in. While this was local to Philadelphia, the term Black Friday had spread and they were worried it would affect retailing nationwide. Using Big Friday was a bust so retailers got clever and adopted the term positively that it was a day for people to find exceptional sales. It worked and its darker origins from Philadelphia were forgotten.
Another darker origin story is that it comes from Southern plantations in the 1800’s. The story is that owners would buy slaves at a discount the day after Thanksgiving. And many in the African American community argued that Thanksgiving be boycotted. However historical research has not found any truth to this story, nor any records to indicate that it happened. There are those that argued at one time the term picnic was a racial slur (for hanging a black person) except that it comes from the French word pique-nique which is people gathering outdoors to eat.
The origins of Black Friday thus come from the world of finance, retail, and a day of bedlam in Philadelphia. Retailers turned a bad connotation into a day where shoppers will find great bargains at local stores (and now online as well). It is a day of bedlam when the stores do open and frantic shoppers race in. Sometimes it gets wild in the process but has become an important day of its own in the United States. And the concept has spread overseas as well through the Internet touting Black Friday sales. Border countries Canada and Mexico have their own versions as well to promote cross trading. It spread to Britain, parts of Europe, and Asia-Pacific as well. It is observed in both Australia and New Zealand as well as China. A few countries in South America have a version of it as well.
Sources
Sarah Pruitt, “What’s the Real History of Black Friday?,” HISTORY, last modified November 24, 2025, accessed November 25, 2025, https://www.history.com/articles/black-friday-thanksgiving-origins-history.
Shannon Flynn, “What Is Black Friday? Black Friday History and Statistics,” BlackFriday.Com, November 17, 2025, https://blackfriday.com/news/black-friday-history.
“Black Friday,” Grokipedia, https://grokipedia.com/page/Black_Friday.








