Here is something that caught my eye being a tea drinker. Those of us who like to brew tea the old fashioned way with loose tea (rather than that awful stuff in most flow through bags) often use an infuser. So some crafty person thought that it would be nifty and novel to make one look like a famous ship of old. So was born the idea of a Titanic themed tea infuser. Oh boy. Tea infusers are supposed to allow water to steep the tea leaves so the leaves do not get into your tea. This one being shaped like a ship probably will not be making a great cup of tea owing to its size. One of those weird novelties you give someone who likely put its in a trunk in the attic and never seen again.
Red Bull advertising executives thought they had a clever idea. They created an advertising cartoon which showed a crate containing Red Bull being being loaded on a ship. The captain walks by and asks what it contains. When he learns it is an energy drink, he is insulted pointing out they only drink champagne on his ship and orders it brought down. The deckhand says the drink gives you wings (an advertising slogan of the drink). The captain responds by saying there is no need for wings on a ship, And then the crate reveals the name of the ship–Titanic–as the captain walks away.
According to The Telegraph:
The ad has also outraged some of the relatives of the 1915 disaster which saw more than 1,500 lose their lives when the ‘unsinkable’ ship hit an iceberg in the North Atlantic. Clifford Ismay, 57, a relative of Titanic owner Joseph Bruce Ismay, condemned the advert as “despicable.” He said: “I have a sense of humour but I really don’t like the idea – in fact I find it quite sickening considering so many people died on that night. “With their slogan ‘Red Bull gives you wings’ I can only assume that they are referring to the idea that if all those people had Red Bull – or wings – then they would have been ok. “It’s despicable. I think the Titanic, and the people involved, should be treated with dignity and respect.”
42 complaints have been lodged with Advertising Standards Authority over the ad. The Titanic Heritage Trust condemned the advert. Its founder, Howard Nelson, is considering filing a formal complaint.
Now I am no fan of tacky Titanic themed products, but this ad does not get me that angry. I understand why people are offended. On the scale of offensive, I put it in the mild category. When the deckhand says it is an energy drink, Captain Smith scoffs at serving anything less than champagne. If anything, it pokes fun at the aristocratic mentality that abounded at that time. Whether it ought to use Titanic is another issue. Then again, they had to know using Titanic was going to draw ire from some. And perhaps that is what they wanted.
I had not seen the ad, so I quickly tracked it down on YouTube. I actually watched both English and German versions. So they are getting eyes on the ad but whether it translates into sales, that is something they have to determine later. I actually thought the German version more funny than English. It is how it is said in German that makes it so. At any rate judge for yourself. The English version is below but if you want to see the German one, click here.
Source: Red Bull Criticised For ‘Tasteless’ Titanic Advert (13 Sep 2013, The Telegraph)
Here is another example of a Titanic themed t-shirt out there sold by a variety of stores. Is this funny or tacky? You decide.
Alfie Bubbles has just been outdone. Bubbles owns the much criticized Titanic Sinking Hotel (made to look like Titanic sinking) in Liverpool. You can read previous posts here and here. Now it appears that a Titanic themed restaurant is being considered for downtown Dubai. And it will be shaped like a sinking Titanic.
According to Al Bawada, the restaurant is one of the ideas being proposed for an apartment complex that would have restaurants and bars themed around Paramount movies like Titanic and The Godfather. Negotiations between the building owners and Paramount are under way. Rahal Anand, a property consultant with Damac, says it ultimately is up to Paramount what shape the proposed restaurant would look like. Damac reminds the proposal has not been finalized but they see it the shape of a ship sinking.
Oh goody. I could see the restaurant shaped like Titanic in all its grandness. Shaping like it is sinking is tacky. Sure some will get a kick out of it (just like some do with Bubble’s) but many will find it off-putting. Sinking ships are not something amusing (even on Gilligan’s Island). It conveys the wrong image about such things. Paramount, whose name is being attached to all this, ought to realize this. Make it a classy representation of a grand ship and people will like it. Show it sinking and your public relations team will be putting out fires on that one.
Source:Sinking Titanic Restaurant Set To Go Down A Storm In Dubai(27 Mar 2013, Al Bawaba)
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Take a look at https://www.thetitanicnecklace.com. Tacky or not?
]Many readers know about the Titanic slide (see my post Titanic Adventure Slide). Designed to look like Titanic sinking with its fantail in the air, kids slide down not knowing the tragedy the slide is based on. Kids find the slide fun while many adults, who know the Titanic story, are sometimes appalled. Such is the case right now in Ibach, Switzerland.
According to the Independent, the bouncy castle fair organizers are defending the use of the Titanic slide. The newspaper reports that critics call it insensitive and a “bouncy graveyard.” Switzerland’s Titanic Club has also weighed in on the matter:
But Gunter Babler, spokesman for Switzerland’s Titanic Club, asked: “Is it ethical to let kids slide down the decks of a blow up Titanic? Hundreds of people died sliding down those decks.”
Responding to the criticism, one of the organizers said Titanic sank long ago and those emotions have long been dealt with. Both sides have a point here about remembering Titanic. Creating a slide for children to slide down upon makes light of the tragedy that night. Unethical? Not really. Tacky and thoughtless most certainly. Parents are the ones who ought to exercise judgment here if they do not want their kids on the slide.
Source: Telegraph.co.uk, Titanic Bouncy Castle With Inflatable Icebergs Is A ‘Bouncy Graveyard,’30 June 2010