MasterChef Junior:Phone Home and Gourmet Burgers

Hamburger
Photo: Wikipedia

Having survived the initial trials, the top twelve junior chefs arrive at the kitchen to face their first mystery box. Last week I wondered whether these kids are kids owing to the quality of the cooking shown. Keep that in mind about this show. Perhaps, as some suggest in jest, they are actually Hogwarts students on vacation. Now one funny thing to remember is that many of these kids are too short when they stand at their cooking stations. So they stand on platforms that give them the needed height. Even with that, some of the shorter ones had some difficulty raising the mystery box. When asked what they do would do with $100,000 prize money, most thought about gifts and parties. Only Alexander would use it for culinary school.

Mystery Box
Fortunately the mystery box did not have anything like offal or a pigs head. Perhaps they are saving that for a Halloween themed episode. It did however have filet mignon, tiger shrimp, mixed berries, blue cheese (which Sara said stank like feet), arugula, potatoes, and assorted vegetables. So right away they are giving them high value ingredients to see what they make of it. They also had an advantage no one else had before: the ability to use a tablet to call home or a friend for advice. Skype got some good product placement out of this show. And not a mention of Walmart at all (which I think supplies groceries for this show as well.)

As the camera followed the junior chefs, we saw them busy at work as if they had done this all before. Pretty amazing to watch these kids tackle these ingredients. In the end the three that were brought up for judging were:

Alexander (filet mignon with garlic mashed potatoes, carrots and salad)
The chefs all loved this dish which had the right sear on the meat, delicious mashed potatoes, and carrots. One small complaint Gordon noted was that salad does not go under the meat. Alexander showed real talent here. Graham sees himself in Alexander and notes he has more talent then he did at his age. In short, a triple (using a baseball metaphor here).

Jack (surf & turf)
He was one of the few that incorporated the shrimp into his dish. Another great dish as the chefs all had compliments about its quality and presentation. Graham used a carpenter metaphor to say he nailed the dish. I would say a grand slam. But do not say “bam” too much Graham. I think another celebrity chef may have trademarked its use. 🙂

Troy (filet mignon with poached egg and root vegetable hash)
Once again compliments all around. Joe really liked it noting the intense flavor with bay leaves. Gordon would have preferred the steak medium rare rather than medium. Triple.

Jack wins the round and heads back to find out his amazing advantage. First off, he is spared elimination. Then he will decide what food his fellow junior chefs will cook. And this is where we take a trip back in time since it is our masterchefs favorite foods when they were a kid. Each one holds up a photo of them around 8 years old or so. For Joe, it was not a pasta or pizza dish but chicken wings. Who knew! Graham holds up his picture and it is hard to recognize him. Back then little kid now a Michelin star chef with tattoos, a hairstyle from an old cartoon strip, and funky glasses. Jack does not see the resemblance. For Graham, his favorite was the hamburger. Gordon looks much younger without wrinkles and it turns out he liked fish fingers (fish sticks in America).

Now for some strategy. Chicken wings are not hard to do but you have to know how to prep them. There are lots of easy combinations here but the wrong sauce, a badly made one, or mangled wings could send someone home. Fish sticks require to use fish meat coated in a batter and deep fried. Lots of ways to go here and easy to screw up (like what our favorite vegetarian did with calamari in MasterChef). And then the humble hamburger. Easy to make but easy to over complicate as well. Jack chooses hamburger but of course these are not going to be two all beef patties, special sauce, lettuce, cheese and pickle on a sesame seed bun. Nope, these are going to be Gourmet Burgers.

Gourmet Burgers Challenge
After the mad scramble in the pantry, we see Gavin working on an Italian style burger, Kaylen on one that incorporates many flavors, Alexander is working on beef sliders. Joe tells Alexander that Jack is targeting him. Alexander is totally unafraid and says he has it all working together. And then tells Joe to step back while he dumps kale into frying pan (which immediately sounds explosive and Joe flinches). Molly tries a Korean themed burger with kimchee, rice, soy sauce, and rice cakes. Gordon asks if that sounds good to her. That sound you hear is the gong of doom being heard and her face reveals she is nervous. Tommy is making a breakfast burger with American cheese, an egg, and sweet potato. Gordon is concerned about using that kind of cheese inside a burger. Most chefs would use a good cheddar or other cheese that melts since American cheese needs more help to melt.

Those that really stretched flavors using beef or pork fared much better than those using lamb or turkey. Gavin, Alexander and Kaylen are chosen as the best for their flavors and presentation. Really it was quite amazing especially with Alexander. No doubt about it, this kid is destined to become a great chef one day. Sadly though this is an elimination so three have to be called up and two are going to be sent home. Jewels had a dry lamb dish. Both Tommy and Molly both tackled turkey that came out dry. Molly’s Korean themed burger was sadly a mess in terms of flavors. And Tommy’s breakfast burger was dry and the American cheese did not melt enough in the middle to give it any moisture. Joe observes at one point when tasting that he never has had a good turkey burger. I would have to agree. In most places they slab on lots of toppings to obscure its dryness. The same is done in cheap burger joints to hide the fact they quick cooked the beef by mashing it down (and oddly end up being praised by a ninny on Food Network for it) and then covering it up with gooey cheese and sauces.

Jewels survives but Tommy and Molly go home. It was sad to see and they were comforted by their fellow junior chefs. Joe mentions earlier that sometimes we have this idea in our heads but when we put it on the plate it does not match. Unfortunately on MasterChef you only get one chance and if you blow it, out the door you go.

Final Thoughts
These kids are remarkable. They are able to put out dishes that rival those seen on regular MasterChef. And that is a problem for this show. We have to believe that kids who have not yet graduated from high school are able to produce masterful dishes that get praised by the judges as restaurant quality. I suspect many are going to find that difficult to believe. Sure it is possible to get food training in their home kitchen. As a kid I knew families where cooking was very important and everyone was involved in the activity. You pick up quickly lots of knowledge this way (like Joe did with his mother Lidia) and learn a lot of techniques. Or your family is serious foodies that like to cook. Your apt to pick up a lot that way along with watching lots of food television programs.

At the same time, I suspect a lot of viewers will wonder if they are being tricked. They display skills that seem beyond what most kids have at that age. And that may end up losing viewers who wonder if the kids are being used or manipulated by reality television. They might very well be the most talented young chefs in America today but one wonders whether it is a one time thing or a trend that kids are learning to cook so well at a young age when most kids have to deal with doing their homework.

Postscript: The numbers are out and there was a dip in viewers watching MasterChef Junior. ABC won the night and Last Man Standing (half-hour show at 8:00 p.m., same time as MasterChef Junior) got more people watching. (6 million compared to MasterChef at just under 4 million). MasterChef was third in the first half-hour behind Last Man Standing (ABC) and Undercover Boss (CBS/full hour/7 million viewers). MasterChef 18-49 rating (the top demographic they target) dropped to 1.3 (last week 1.6).

Next week: Can the kids recreate Gordon’s famous Beef Wellington?

Friday Titanic Newswrap

1. Hartley Violin Update
Wallace Hartley's ViolinWallace Hartley’s violin will make one last public display before its date with auctioneer Henry Aldridge & Son on 19 Oct. The violin will be going to his hometown (Dewsbury, UK) and on display for one day only on Monday, October 14 in the town hall. A vintage tea room with period music will be setup as well.
Source: Wallace Hartley’s Titanic Violin To Return Home To Dewsbury(1 Oct 2013, Dewsbury Reporter)

2. Rory Golden, who has been on two dives to Titanic, will be giving two talks at the former Harland & Wolff Drawing Office about his experiences diving to Titanic. The first one is scheduled for 17 Oct and the second on 18 Oct. The second talk will include Ralph White, the cameraman who captured the first images of the ship. Full details are available at Titanic Belfast.
Source: Up Close And Personal With Titanic, By The Irishman Who Has Dived The Wreck Twice(2 Oct 2013, Belfast Telegraph)

Photo:Wikipedia
Photo:Wikipedia

3. Robert Ballard has begun an expedition to investigate major faults and underwater volcanoes in the northern and eastern Caribbean reports The Associated Press. Ballard is overseeing 31 scientists who hope the information they collect will help when natural disasters strike. Remote controlled vehicles will be used to explore the faults and underwater formations.
Source:Titanic Discoverer To Explore Caribbean Faults, Volcanoes(3 Oct 2013, WTVQ)

Titanic Jewelry Goes Live

Jewelry
Photo:publicdomainpictures.net

Titanic Pigeon Forge and Jewelry Television have teamed up to broadcast the museum’s Titanic Jewelry Collection (not to be confused with the touring exhibition of actual Titanic jewelry) from Titanic Pigeon Forge on 4 Oct 2013. This is the first time, the press release states, that Jewelry Television has actually left its studios to broadcast on location. The press release goes on to point out the collaboration between Titanic Pigeon Forge and Jewelry Television has been quite successful.

So if you want to feel like 1912, you can buy historically inspired Titanic jewelry. And with Halloween ahead, you can add a touch of reality to your Edwardian outfit. Meals not included. 🙂

Source: Titanic Jewelry Collection To Be Showcased In Jewelry Television’s First Remote Broadcast, Live From Titanic Museum Attraction In Pigeon Forge(1 Oct 2013,PRWeb.com-press release)

Nazi Titanic Propaganda Film Turns 70

Joseph Goebbels
Photo:Bundesarchiv, Bild 146-1968-101-20A / Heinrich Hoffmann / CC-BY-SA

The Times of Israel has an interesting story on Joseph Goebbel’s famously overbudget and scandal plagued Titanic movie. Conceived as a means to convey German heroism while depicting how bad British society and capitalists were, it ended up being banned and shown only in occupied countries. The film had a budget of 4 million reichmarks (around 180 million today). They also diverted resources (men and material) for set construction and for set extras. Stories of partying, the director Herbert Selpin in constant turmoil with producers and actors, and Selpin uttering anti-Nazi comments reached Berlin. Selpin was arrested, interrogated, and was found dead in his cell (suicide but most believe he was murdered ). When Goebbel’s saw the final cut, he was not happy. When production started, Germany was master of Europe. But by late 1942 and 1943, the tide of war had changed. It now was in a two front war, being bombed by the allies, and had suffered some defeats. He banned its showing in Germany but allowed it shown in occupied countries, where it was well received. Then the war ended and the movie faded.

But not the end of the story as Wikipedia notes:
Titanic was re-discovered in 1949, but was quickly banned in most western countries. Shortly after the war, the film, dubbed in Russian, was screened across the Eastern Bloc as a “trophy film.” After the 1950s, Titanic went back into obscurity, sometimes showing on German television. In 1992, a censored, low quality VHS copy, was released in Germany. This version deleted the strongest propaganda scenes, which immensely watered down its controversial content. Finally, in 2005, Titanic was completely restored and, for the first time, the uncensored version was released in a special edition DVD by Kino Video.

Four scenes from the movie were incorporated in the 1958 A Night To Remember. Wikipedia says it was of two day scenes of Titanic on calm water, and two clips of an engine room walkway flooding. The restored version is available on Amazon although clips and trailers (and perhaps the full movie as well) are to be found on YouTube.

Sources:
1. Goebbels’ ‘Titanic’ Cinematic Disaster Turns 70 (1 Oct 2013, Times of Israel)
2. Wikipedia:Titanic (1943)
3. Internet Movie Database

Picture of Titanic Dead on Mackay Bennett Up For Auction

(Photo Courtesy George Behe)
(Photo Courtesy George Behe)

Up till now, there were no photos of burials at sea done aboard Mackay Bennett when it recovered Titanic victims. Victims who could be identified were brought back for burial by relatives. Those that could not be identified or third class who could not afford a funeral were buried at sea. Now Henry Aldridge and Son, who seem to have a franchise on Titanic memorabilia and rare antiques, have a photo up for auction that shows a mass funeral taking place. The photo was taken by Westy Legate, fourth officer of the ship.

The photo shows body bags on the ship’s deck, two men appearing to tip a stretcher that carries a body into the sea, the ship’s priest Reverend Hind conducting a service, and members of the crew standing nearby.

Apparently another crew member’s family got possession of the photo and are now putting it up for auction. The pre-sale estimate is £5,000 ($8,000). Considering how rare this photo is, that figure seems low for a one-of-a-kind item. Then again it may sell for three times that amount at auction. Henry Aldridge is quoted in the Daily Mail saying:

“This picture blows away the myth that the burials were an orderly and dignified process. You can clearly see the bodies in brown sacks piled up on the deck, with some piled two or three high.”

What myth is he referring to here? Most of the accounts I have read (and admittedly I have not read them all) generally relay it was a mass burial. Now perhaps to console grieving relatives not all details were included (like stacking bodies on the decks) but that is hardly a myth. It is hardly surprising that they would need to stack bodies on the deck, considering the numbers involved. Since it was a burial at sea, this would be a necessity.

Source: Rare Picture Shows Priest Praying Over Titanic Victims Before They Are Buried At Sea(29 Sep 2013, Daily Mail)

Down Memory Lane: The Lone Ranger

Lone Ranger & Silver
Photo: Wikipedia

When I was a little kid and we came home from school, we turned on the television to watch our two favorites shows: The Lone Ranger and Superman. Batman too (the television series starring Adam West). Over the years I have never lost my affection for the Ranger show. And recently when Cozi, an over the air broadcast station, began operating in the San Francisco Bay Area, it began showing The Lone Ranger along with a lot of older classic television shows. And amazingly that show still holds an appeal today and many can easily identify its distinctive musical theme.

The Lone Ranger originated as a popular radio show that successfully made the transition to television. It ran from 1949-1957 on ABC and was one of the most watched shows on the network. For most of the series, Clayton Moore played the titular character while Jay Silverheels played Tonto. However due to dispute either over wages (the studio claim) or creative differences (Moore’s claim), John Hart played the role from 1952-1953(52 episodes). However Hart was never accepted by fans and Moore was brought back. He stayed with the series till its end. Two theatrical movies were produced with this cast: The Lone Ranger (1956) and The Lone Ranger and the Lost City of Gold (1958).

The show followed the basic story of the radio version. A group of Texas Rangers is pursuing the Cavindish Gang when they are betrayed by their guide, ambushed, and left for dead. Tonto comes along and finds one still alive. Tonto recognizes him from his childhood and nurses him back to health. In the radio version his name is John Reid though on television it is not mentioned (except by last name by an old friend who mines the silver) although the fake grave marker does list a name. Since his brother was killed in the ambush, he decides to track down the gang and bring them to justice. However he decides to hide his face so that no one knows he is alive (and presumably to protect family and friends who know him). Tonto accompanies him on his mission calling him Kemo Sabe. He acquires a white horse named Silver and uses silver bullets as his unique calling card. After tracking down the Cavindish Gang and its leader, he continues the mission to track and capture outlaws to make the West safe for people to settle and live in.

Since he is masked all the time, the Ranger often runs into many who doubt him at first. However because his actions are always on the side of the law (even when using a disguise) he ultimately wins their trust. Unlike a vigilante who might track down and impose arbitrary punishment, the Ranger preferred capturing criminals and turning them over to the law for punishment. It would be foolish to mistake this as softness. The Ranger was a crack shot who shot to disarm first, kill only as a last resort. Sometimes the criminal might do something that led to their death. Often characters did die on the show, sometimes killed by the outlaw. Criminals came in all varieties from rustlers, gangs that robbed banks or swindlers, or sometimes clever gangs run by lawyers, ranchers, or important townspeople. The Ranger often helped unmask or uncover the true conspirators behind the schemes.

Tonto, his faithful companion, provided important support. An expert tracker, he could also go into towns and learn things as people would rarely suspect him of anything (though he did face hostility at times). He aided the Ranger in apprehending the criminals, sometimes getting captured before revealing important information to Kemo Sabe. The Ranger trusted Tonto implicitly and never questioned his judgment. Sometimes he often pointed out things that Ranger did not know. Occasionally his nephew Dan Reid would join them for a while (usually between college;this was also part of the radio series as well).

Music for both the radio and television versions came from classical sources. The famous Lone Ranger theme comes from the finale of Gioachino Rossini’s opera Guillaume Tell (William Tell). The theme would become so associated with Lone Ranger that mentioning the show invariably makes one think of that music. In many ways a tribute to Rossini. If you pay attention, you sometimes hear other classical themes as well like Ride of the Valkyries by Richard Wagner.

The Lone Ranger and Tonto operated on a strict moral code. They fought on the side of justice to help people and the country, in particularly the West, find peace. They never accepted any gifts, gratuities, or awards for their works. Being thanked and knowing the criminals were behind bars was their reward. If there was reward money for a capture, they turned it over to someone else or donated it to a cause. And then they left to continue their mission. Aside from a moral code, The Lone Ranger had a specific code of conduct. They included:

The Lone Ranger would never be unmasked except by disguise;
That he would use logic to prevent capture or held hostage for any length of time;
That he never shot to kill but disarm;
That he always spoke proper English and never used slang;
That villains and criminals are never shown in any positive light, never shown to be glamorous or successful;
The Lone Ranger never drinks or smokes (on television they made sure what obviously would be saloons and bartenders were shown as cafes that served food).

When the series ended, both Clayton Moore and Jay Silverheels would spend (aside from acting) time in numerous public appearances, guest spots on shows, and commercials. And he would always appear as The Lone Ranger (and would never drink or smoke in public either). But in 1979 Jack Wrather, who owned the Ranger character, decided to make a new film version. It began a sad spectacle of having to force Clayton Moore to stop wearing the mask because it would undercut the value of the new version. And also they did not want people confused that Moore, then 65, would be getting back in the saddle again. Wrather obtained a court order that forced Moore to take off the mask, which he did, and then wore a brand of wrap-around sunglasses that nearly gave the same effect.

For many who watched the old show, Clayton Moore was The Lone Ranger. No substitutes needed! His star on the Hollywood Walk of Fame reads Clayton Moore–The Lone Ranger, which indicates how identified with the character he had become. The 1981 movie, The Legend of the Lone Ranger, was a complete bust at the box office. It is a terrible movie and the lead actor is totally forgotten now. You can look up the details and IMDB. Clayton Moore countersued Wrather and ultimately won allowing him to put the mask back on. Moore continued to do public appearances and even was associated with the baseball team Texas Rangers. Moore passed away in 1999 from a heart attack. Jay Silverheels passed away in 1979.

Attempts at reviving the Ranger franchise have not been promising. The 1981 movie was a flop, an attempted WB show got such negative reviews it never went into development. The most recent Ranger movie, The Lone Ranger (2013) with Johnny Depp as Tonto and Armie Hammer as Ranger also failed at the box office. It generated mostly negative reviews from critics and movie goers. Metacritic.com gave it an overall rating of 37 out of 100 based on critic and user reviews.

So what has gone wrong? A combination of things from poor scripts to rebranding The Lone Ranger into something different from the original series. If you remake a series, and make it totally different from a previous version you have to make it both hearken back and yet be something different. You can reimagine like what was done with Battlestar Galactica and create wholly different series that was successful. Star Trek took a darker tone with Deep Space Nine. It was a very different show than other Trek shows yet managed to fit in the Trek universe. Sometimes though it just does not work out. They tried Buck Rogers (based on a successful comic and movie series) and it was marginally okay until they totally rebranded in the second season (and then was quickly cancelled). Zorro returned as a successful series in 1990 (following the basic story from books and the previous Disney series) and did well. In that case, the writers kept the essential story and updated it with different actors.

Perhaps it is The Lone Ranger was something that really needs little updating in terms of its basic premise. Sure you can make movies that flesh out more of the character or better portray his take down of the Cavindish gang, fooling around with the basic premise and mashing up who both Ranger and Tonto were tends to turn people off. They want to see the Ranger do what he does best: track down criminals to restore law and order to the old West. He was not someone conflicted about who he was or having to use a gun. He was about supporting the law, not acting as a vigilante. The show was not afraid to show that bad men do bad things (like killing people) and it did not glamorize them either. There was a clear distinction between good and bad people. And yet sometimes a bad person in the past could also become a good one in the present, something the Ranger believed in (and showed on numerous occasions). The Ranger was an optimist who believed what the country stood for and that good people could stand up against bad people and win. It might not be easy, and sometimes came at a price, but in the end the bad guy was brought to heel.

Hi-yo Silver! Away!

MasterChef Junior: Are These Kids Really Kids?

Update 28 Sep: The Friday television ratings are out.TV By The Numbers at zap2it.com reports the premiere of MasterChef Junior was number 1 at the 8:00 p.m. hour beating out the premiere of Undercover Boss, Last Man Standing (a show I liked until they fiddled with it and changed a cast member), Michael J. Fox Show, and Perfect Score.

When I heard they were considering a kids version of MasterChef, I cringed. The success record of shows that try a junior version is not pretty. American Idol tried it and never did it again. We saw parents acting like divas, kids trying to be divas, and the American Idol judges trying to be serious about judging young children singing the hits. It was a mess. And The Amazing Race tried a family-friendly season. Except it turned out those families could be just as competitive and sometimes just as nasty as some in the regular season. And so it it appears MasterChef’s turn to go the kid route. I ask myself why. Like Del Shannon’s Runaway, I keep hearing why, why, why in my head.

From what I learned before the first episode aired, it was clear they were going to hold these kids to the same standards of the regular MasterChef. Which means these kids really have to know how to cook. This is not opening a can or using a box mix to make a cake here folks. Safety wise it means a full brigade of medics are right there to watch those kids should they cut themselves. And the judges, while mostly the same as in the regular series, have to hold back on the nastiness they might throw out in the regular show when something nasty is put in front of them.

Fortunately most of the kids presentations in this preliminary round were all good with some surprising exceptional cooking. It made me realize that some of these kids are learning to cook very young considering the techniques we saw. One kid brought up an exceptional looking sushi dish that a trained sushi chef would nod approvingly at. Perhaps this demonstrates a major shift in our culture where so many kids are interested in cooking food as a possible career choice. The Food Network and other places have made chefs and cooking more popular. Actually it is good thing kids learn to cook food. It is something that will carry with them all their lives and possibly pass on to their children.

MasterChef Junior is not a cooking school but a real competition. And it looks like the judges–Joe Bastianich, Graham Elliot, Gordon Ramsay–are going to demand high standards from these kids. They might not use the nasty looks or comments they would use with adults, they will still have to tell them when a dish is unacceptable. Or send a kid home when they are on the bottom. I did wonder when they were judging the dishes whether they were being totally honest at times. Then again when a dish did not quite meet expectations they did tell them what was wrong with it. They seemed very surprised by the quality of the dishes prepared.

It will be interesting to see how this plays out over the entire season. Right now I am still not entirely convinced this was wise or needed by MasterChef. Clearly they must have done some research and found a market for this show. However judging from what I saw in the season opener, it looks promising.

 

Red Bull Update: Advertising Authority Declines To Ban Controversial Ad

The Guardian is reporting that British Advertising Standards Authority has decided not to investigate the ad. “Although the ad would be distasteful to some, it was unlikely to cause serious or widespread offence or be generally seen as making light of the lives that were lost in the disaster,” said the ASA. Howard Nelson of Titanic Heritage Trust said he was deeply disappointed in the decision.

My take
The ASA got it right. It is distasteful for some but not for everyone. If someone were game, I would consider a parody Red Bull advert showing Red Bull crates floating in the water being smashed by some large, unnamed ship that looks like it might be Titanic. 🙂

Source: Red Bull Update: Advertising Authority Declines To Ban Controversial Ad(26 Sep 2013, The Guardian)

Update On Red Bull Controversy

Red Bull cans
Photo:Arne Müseler / arne-mueseler.de

The Guardian is reporting that UK Advertising Standards Authority(ASA) has received 110 complaints regarding a recent advert for Red Bull energy drink. One complaint is from the Titanic Heritage Trust. “”Red Bull is using a tragic event to promote and sell its products without care for the people that were lost,” states Howard Nelson who founded the trust. The advert features a crate containing Red Bull being raised for loading onto a ship. Phillip Littlejohn (a descendent of Titanic survivor Alexander James Littlejohn )states he wants the ad banned.

Trying to get government to shut it down is not the way to go here. You shame them in public and get lots of people to send emails, letters, and even protest outside their offices about the ad. Getting government to shut down the ad smacks of something else, namely censorship. Free speech means just that: you can say dumb things and others have the exact same right to call you nuts for it. Red Bull did not make a patently false claim about their product. Much has been said of the use of their advertising slogan “Red Bull gives you wings” aspect. The cartoon Captain Smith scoffs at the need for wings on his ship.  Yet we all know that wings in this sense is not avian wings, but more of the effects of Red Bull on your system. Energy drinks are supposed to lift you up and get you going.

At the same time, when connected to Titanic and its well known story, it does seem to imply it might have an effect. What kind of an effect is never stated. Now if a advert for a helicopter were used to show how they could have saved more lives in 1912, that would make sense (although implausible since that technology did not exist then). It is possible some are filling in what they think the ad is saying rather than what it is not. Does it insult the memory of Titanic? Consider the many Titanic themed t-shirts out there. Some, noted in this blog, have Titanic Swim Team or “Don’t Worry! There is plenty of water for all” emblazoned on them Now those I find more offensive since they trivialize a terrible event where people died.

Red Bull’s strategy to use humor is always a risky move when it comes to historical events or people. For Red Bull it comes down to a simple answer: did it generate more or less sales? If the ad generated controversy and talk but flat sales, then expect the ad to end after its natural course and never be seen again. On the other hand, if people were amused rather than appalled, then perhaps more of these will be coming down the line. Imagine the possibilities. Julius Caesar offered Red Bull before his fateful encounter and laughing the need for wings. Or General Custer being offered a canteen of Red Bull before his infamous battle at Little Big Horn.

Source: Red Bull’s Titanic Ad Could Face Investigation After 110 Complaints(24 Sep 2013,The Guardian)

Titanic, historic ship, and general history news.