A recent scan of news headlines proves Titanic is used by news editors to hook readers. Here is just a sample of recent news headlines that utilize Titanic in the headline.

Microsoft as the modern day Titanic; we all know how that ends
ZDNet (blog)

Titanic Vinashin could sink on first debt default?
VietNamNet Bridge

The Titanic Sinking Of The Denver Broncos: 10 Thngs That Will Right The Ship
Bleacher Report

EU fish policy is “sinking Titanic” say campaign groups
Fishnewseu

Titanic: The all purpose hook that can be recycled endlessly for sports, business, and environment news. Not to mention politics, entertainment, and weird stories as well. And likely a porn parody next.